l Environment Art Design

The undergraduates majoring in this specialty are cultivated to systematically master the design and construction of indoor and outdoor environments, skillfully use computer to design indoor and outdoor spaces, have good design and hand-painted expression ability, have strong comprehensive ability in decoration construction technology, landscape design and materials application, and carry out comprehensive design and artistic creation of indoor and outdoor venue spaces.

l Digital Media Art

The undergraduates majoring in this specialty are cultivated to have rich innovative thinking ability and profound artistic expression ability, systematically master the basic theory and skills of digital media art, and understand the frontier and development trends of this major and related fields, skillfully use shooting, editing, special effects production and other skills to create digital film and television works, master the basic theory of photography, be proficient in image post-processing, and have the ability of image analysis and writing, master the basic theory and techniques of animation design, and have the ability of two-dimensional animation drawing, three-dimensional animation production, game design and multimedia technology, master the basic theory and technology of network communication, and have the ability to carry out website and network multimedia design and development.

l Visual Communication

The undergraduates majoring in this specialty are cultivated to have the basic theoretical knowledge and skills of modern advertising design and can engage in brand image design (CIS), multimedia advertising, film and television advertising, advertising planning, advertising operation management and market analysis